Brillo
Clean Out Loud
Brillo
Clean Out Loud
How do you generate awareness for a brand among a generation of cleaners who may have forgotten about it? Be disruptive. By leveraging an insight that our audience actually enjoys cleaning, led us to a strategy to show her that Brillo makes cleaning just as satisfying as having the right headphones on a run.
Role: Creative Direction
Yes, I love to clean—and I’m proud of it.
(In fact, I would rather be cleaning right now.)
And it’s not just about how good my house looks when I’m done.
(BTW, it looks brilliant.)
It’s that I find cleaning to be such a great stress reliever.
It’s a time that clears my mind and my house with every soothing scrub.
But that’s not even the best part.
Brillo makes it better with the just-right sponge, powder, and scrub, for every single type of surface, spill, and stain.
(And no kidding, I will shout it from the top of my clean cabinets.)
There is nothing more satisfying.
Yes, I said it. And I’ll say it again. There’s no shame in my clean game.
I cleaned the house and I liked it.
Now, leave me alone to polish my light switches.
Yes, I love to clean—and I’m proud of it.
(In fact, I would rather be cleaning right now.)
And it’s not just about how good my house looks when I’m done. (BTW, it looks brilliant.)
It’s that I find cleaning to be such a great stress reliever. It’s a time that clears my mind and my house with every soothing scrub.
But that’s not even the best part.
Brillo makes it better with the just-right sponge, powder, and scrub, for every single type of surface, spill, and stain.
(And no kidding, I will shout it from the top of my clean cabinets.)
There is nothing more satisfying.
Yes, I said it. And I’ll say it again. There’s no shame in my clean game.
I cleaned the house and I liked it.
Now, leave me alone to polish my light switches.
