Brillo 
Clean Out Loud

Brillo
Clean Out Loud

How do you generate awareness for a brand among a generation of cleaners who may have forgotten about it?  Be disruptive. By leveraging an insight that our audience actually enjoys cleaning, led us to a strategy to show her that Brillo makes cleaning just as satisfying as having the right headphones on a run.

Role: Creative Direction 


Yes, I love to clean—and I’m proud of it.
(In fact, I would rather be cleaning right now.)

And it’s not just about how good my house looks when I’m done.
(BTW, it looks brilliant.) 

It’s that I find cleaning to be such a great stress reliever.
It’s a time that clears my mind and my house with every soothing scrub.

But that’s not even the best part. 

Brillo makes it better with the just-right sponge, powder, and scrub, for every single type of surface, spill, and stain.

(And no kidding, I will shout it from the top of my clean cabinets.)

There is nothing more satisfying.
Yes, I said it. And I’ll say it again. There’s no shame in my clean game.

I cleaned the house and I liked it.
Now, leave me alone to polish my light switches. 

Yes, I love to clean—and I’m proud of it.
(In fact, I would rather be cleaning right now.)

And it’s not just about how good my house looks when I’m done. (BTW, it looks brilliant.) 

It’s that I find cleaning to be such a great stress reliever. It’s a time that clears my mind and my house with every soothing scrub.

But that’s not even the best part. 

Brillo makes it better with the just-right sponge, powder, and scrub, for every single type of surface, spill, and stain.

(And no kidding, I will shout it from the top of my clean cabinets.)

There is nothing more satisfying.
Yes, I said it. And I’ll say it again. There’s no shame in my clean game.

I cleaned the house and I liked it.
Now, leave me alone to polish my light switches. 

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