In 2007, Cincinnati Shakespeare Company was rebranded with a new identity and visual style. Since that time, its approach to each season's theater posters hasn't changed. With the recent opening of a new theater and resurgence of play attendees, there was the perfect opportunity to evolve the brand. The challenge: How do you refresh the brand's posters while holding true to the theatre's identity, and not departing too far from the original look.
By using the brand's creative from the previous year, I was able to quickly illustrate not only my vision to the client but how the new creative is a practical evolution for the brand's future.
Role: Creative Direction & Design