Slimfast 

Slimfast

The conversation has shifted from weight loss to overall wellness and health and the diet category has shifted it’s positioning to meet this growing trend, while the word “diet” has become a dirty word.

So how do you make a weight loss brand relevant again to grow with today’s consumers? We lean into being a weight loss brand by destroying the stigma around dieting.

Role: Creative Direction 

slimfast

Here at SlimFast, we’re proud of what we aren’t, and we always have been. Because we aren’t trendy or gimmicky, we’re not complicated or complex. We don’t have points to track, carbs to count, or percentages to follow. We aren’t an all-encompassing commitment that consumes your daily life. 

What we are is simple: We’re a diet that works.
Yes, we’re a diet, a diet plan, and we’re not afraid to say it.

Because to us, a diet is a focused way of eating that makes losing weight more successful. It’s not a taboo word, it’s what millions of Americans want: to lose weight. 

We’ve been helping people do just that for over 40 years. Our 1-2-3 step plan is everything a diet should be: easy, affordable, safe, straightforward, nutritious. No coaches, no check-ins, no programs to buy into, no big obligations that take over your life. Just you: following a plan, and seeing results. 

It’s time to change the taboo, to be open, proud, and confident about being on a diet. Because we want to make it ok to voice what you want, when what you want is weight loss, and we’re here to help you follow the right plan to achieve it.

We’re a diet plan that fits your life, whatever that life is, not something that changes it. Join us to change how you diet, not how you live.

Here at SlimFast, we’re proud of what we aren’t, and we always have been. Because we aren’t trendy or gimmicky, we’re not complicated or complex. We don’t have points to track, carbs to count, or percentages to follow. We aren’t an all-encompassing commitment that consumes your daily life. 

What we are is simple: We’re a diet that works. Yes, we’re a diet, a diet plan, and we’re not afraid to say it.

Because to us, a diet is a focused way of eating that makes losing weight more successful. It’s not a taboo word, it’s what millions of Americans want: to lose weight. 

We’ve been helping people do just that for over 40 years. Our 1-2-3 step plan is everything a diet should be: easy, affordable, safe, straightforward, nutritious. No coaches, no check-ins, no programs to buy into, no big obligations that take over your life. Just you: following a plan, and seeing results. 

It’s time to change the taboo, to be open, proud, and confident about being on a diet. Because we want to make it ok to voice what you want, when what you want is weight loss, and we’re here to help you follow the right plan to achieve it.

We’re a diet plan that fits your life, whatever that life is, not something that changes it. Join us to change how you diet, not how you live.

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