Vanity Fair

Vanity Fair

How do you tranform an online experience into a more personalized one that positions Vanity Fair as the industry's "FIT" leader?   

Role: Creative Direction & UX

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Using 4 different types of users, we take you on a journey from the time the user lands on the site through checkout, illustrating not only how we communicate the idea of "FIT" throughout but how the experience can be tailored to each user.

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