Vanity Fair

Vanity Fair

How do you make 6 unique brand sites accessible from the other while also infusing the idea of being the "fit" leader into each.

Role: Creative Direction & UX

75280-MC-UW-01668

Using Vanity Fair as the example, we follow 4 different types of users through the site and show how it accommodates them while bringing "fit" to the forefront.

VF_Flow_v1
VF_Product_Landing_v4_2_5_v2
VF_Product_Landing_v6_filter_ALL