Carnival Cruise Lines Social Activation

// Digital Activation, UX, Video, Social

Carnival fans don’t just love the brand. They’re deeply attached to the ships themselves.

So when Carnival Destiny underwent a $155M transformation into Carnival Sunshine, we gave loyal fans the chance to own a piece of its history. Grab Your Destiny turned actual pieces of the retiring ship into prizes, giving fans something no souvenir shop could sell: a real piece of Carnival Destiny.