Carnival Cruise Grab
Your Destiny

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The Challenge

How do you gain awareness and excitement on facebook around the $155 million restoration of the Carnival Destiny to the Carnival Sunshine?

Role: Creative Direction / Design

The Solution

Fans wanted a piece of the ship. We gave it to them. We created the Grab Your Destiny Contest, a four-week contest built on a social gamification platform. Fans earned points for each of more than 100 actions performed through Facebook, Twitter or Pinterest. The Fan who earned the most points would win a trip for two aboard Carnival Sunshine's inaugural European Tour.

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The Design

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