Charmin Website Redesign

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The Challenge

Refresh Charmin.com to bring to life the equity of bringing out the best in going to the bathroom.  The website will fully enhance all offline Charmin activity to create a holistic consumer experience and bring to life our Enjoy the Go campaign.

Role: Art Direction / Design

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The Design

Using HTML 5, created a long scrolling experience using the bears as the story tellers.  The goal to delight her in unexpected ways to increase browsing.