Cintas WOW Shirt

The Challenge

Starting with little assets, how do you show all the features and benefits of the Cintas Without Wrinkles Shirt.

Role: Creative Direction / UX

The Solution

Think outside of the box. We used brands like Oakley and BMW and said "Why can't Cintas do the same?". We then went through the features and started sketching them out in ways that would show the benefit to the consumer. 


The Design