Vanity Fair Online "Fit"

The Challenge

How do you make 6 unique brand sites accessible from the other while also infusing the idea of being the "fit" leader into each.

Role: Creative Direction / UX

The Approach

Using Vanity Fair as the example, we follow 4 different types of users through the site and show how it accommodates them while bringing "fit" to the forefront. 

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The Design