Carnival Cruise Lines
Social Activation

How do you gain awareness and excitement on facebook around the $155 million restoration of the Carnival Destiny to the Carnival Sunshine?

Fans wanted a piece of the ship. We gave it to them. We created the Grab Your Destiny Contest, a four-week contest built on a social gamification platform. Fans earned points for each of more than 100 actions performed through Facebook, Twitter or Pinterest. The Fan who earned the most points would win a trip for two aboard Carnival Sunshine's inaugural European Tour.

Execution:
Social Media Activation, Video