Coca-Cola My Player

For generations we have studied and defined different personality types to better understand ourselves and others. But, with as much as we know about ourselves IRL, do we really know who we are in the virtual world? We may be someone else entirely. Stronger? Wiser? Bolder?

Using research from multiple reputable personality tests, we created our own custom logic calculated by situational questions. Partnering with a gaming artist we then created 12 custom Coca-Cola avatars that not only delivered on each virtual personality, but also a range of game genres. With the simple “Buzzfeed” style quiz, gamers of all types could quickly bring their personalities to life (virtual life that is).