Gillette — Brad Geiger Portfolio

Gillette
On Demand Program

In 2011, Dollar Shave Club disrupted the shaving world—and brands like Harry’s followed, putting pressure on Gillette over price and eComm.

Gillette’s response: Gillette On Demand. Not another club, but a simpler, more flexible way to get the blades you love—on your terms. No subscriptions. Just control, back in the hands of the consumer.

Gillette
On Demand Program

Defined a distinct DTC brand within Gillette, giving On Demand its own identity while staying true to the parent brand.

Created a direct-to-consumer CRM ecosystem that nurtured leads, activated triggers, and strengthened loyalty.

GilletteOn Demand Program

Defined a distinct DTC brand within Gillette, giving On Demand its own identity while staying true to the parent brand.

Created a direct-to-consumer CRM ecosystem that nurtured leads, activated triggers, and strengthened loyalty.

Essilor

Brillo

Gillette
On Demand Program