Discover Global Network
Brand Refresh

Discover Global Network was faced with a challenge. How to establish themselves as a leader in payments when they are known as a credit card for college kids and are outspent by the Goliaths like Visa by 30 fold?

Well that’s where we come in. In 2021, we started from the ground up by building a look, tone and feel for a brand that simply had a logo. Based on that, we created an acceptance mark and sensory animation that will be leveraged by merchants worldwide. But what’s a fresh new look without fresh content? So we partnered with an award winning photographer and delivered a library of over 200 images for use across multiple business units.

With these building blocks in place, we started to explain who we are and what we had to offer by delivering DGN’s first-ever campaign targeted at payment enablers. We fast followed with 4 more, focused on our offerings for Prepaid, Fintech, Debit and Transit. 2021 was just the start. With a refreshed website, updated brand purpose and global expansion of the campaign in the works, DGN will soon become the partner of choice.

Execution:
Brand Refresh, Brand Guidelines, Campaign, Web Design, Photoshoot, Social, Display, Video, Animation, OOH, Native,