House of Flavor by McCormick

For the very first time in its 23 years of Flavor Forecasts, McCormick debuted its first-ever Flavor of the Year to the world, Vietnamese x Cajun. For this epic event, we needed to launch in a transformative way that demonstrated that this flavor icon is all about innovating to meet our consumers where they are and transcend definitions of flavor, beyond taste.

With these very big goals and a limited budget, we harnessed the passion around the hottest food culture debate and unlocked the enthusiasm of the metaverse community to build brand affinity, expand customer reach, and achieve record-high commercial success through a never-seen-before “flavorful” experience anchored in the carbon-friendly virtual world.

McCormick’s “House of Flavor” delivered an experience so audaciously wrong yet so outrageously fun to make one simple point: Right? Wrong? It doesn’t matter how you feel about flavor experimentation, you’re going to love this experience. So just go with the flow!

Execution:
Metaverse Design, Wearable Design, Social